Are you credible? In this fast paced ever-changing sales environment credibility has become a key differentiator. Most times it’s what makes sales and why customers become referenceable. Yet I think most of us really don’t pay attention to our credibility like we should.
If you’re like most sales professionals you’re a workaholic. The highs and lows of sales is ever present. While you might not be in the office all the time… you’re taking emails, text messages, answering phone calls, and/or working on your home PC around the clock. I will have at least 3 different projects going on at any one time. This is the minimum requirement to make it anymore, right? Companies don’t think in terms of an 8 to 5 employee/manager. Most managers and owners are expecting this of themselves as well. It’s a tough market and you need to put in the time. For some the cost can be high however.
I decided to build a prospecting email that would be like none other. I added my company’s history as well as mine. So far so good… but now the creative juices were starting to flow. I put a coupon in it and of course tweaking my signature for that lasting impression. Embedded our BBB rating and my LinkedIn link with image buttons they could click on. I leaned back and was well pleased. That was until I found out I had made a spam email.
I recently graduated from a business start-up class that challenged everyone in the first class, on the spot, to come up with a powerful elevator pitch for their new business. No problem. Or so I thought.
