In an effort to market my new services business I have embraced digital marketing in a big way. Selling services using social media venues, websites, blog posts, email campaigns and more I am connecting with tens of thousands regularly. I have made some tremendous progress with these endeavors. I have also come to realize that it still takes a call (or two or three) to make a sale. Why is that?
Business owners, managers, and sales professionals can be blind to a changed market and new competition. In relying on their small group of influence they miss the big picture many times. Ego can also stand in the way. Small successes continue to reinforce small thinking. It’s like the frog standing in the pan of water and stays there as the heat is turned up until boiled alive.
Working from home is awesome! The flexibility of setting your own schedule, saving time and money with no commute is incredible. My home office promotes efficiency in my non-traditional work environment. So what does that actually mean? Consider the following tips to help define a perfect home office for your new business.
Building relationships is nothing new to sales and business. Social media marketing is. To be able to build long-lasting virtual business relationships over the web is hard. Some would say impossible. I don’t agree.