Years before it was penned crowdsourcing by Jeff Howe in Wired Magazine I was involved with this concept and watched it work quite well. A friend’s small car dealership was looking for a new jingle for their radio ads. Instead of hiring a marketing company (or using an internal employee) they put the word out that anyone in Austin could submit a jingle and the winner would receive $1000 bucks! The response was incredible and the jingle is still being used 20+ years later. A key ingredient to this success was the location as Austin TX was/is packed full of singer songwriters. We’ll talk more about that later.