In today’s market environment it’s more important than ever that we get in front of potential customers. If you track your activity you know that you’re having to increase prospecting two to three times the amount normal to be successful. There is so much fear, uncertainty and doubt that it’s difficult for any business to easily make a purchase decision. On top of that… the businesses that are forging ahead are being inundated with solicitations through the phone (cold calling) and email of which they normally respond “not now”. What can you do different than everyone else?