I’m in a meeting and we’re going through a thorough needs analysis. Taking notes frantically in my trusty Moleskine notebook, I realize my hieroglyphic scratchings would need to be presented later and hopefuly agreed upon. Focusing on the later I make sure my notes include their wants and haves and can be presented simple and easy later. Not an easy task to be sure. Once finished I walk away feeling secure in my information gathering. One problem however. I have no clue what to do with this newly gleaned information that would help me close the deal. How do I present, compel, for the most impact to win the sale? After years of trial and error this is what I found that works.