Over the years I would bust my behind with lead generators, network meetings, relationship building, lunches, Starbucks, etc. to get a qualified lead for my sales team. “Keep me in the loop” is the only prerequisite I ask in order for them to receive these sales leads. Simple right?
Building relationships is nothing new to sales and business. Social media marketing is. To be able to build long-lasting virtual business relationships over the web is hard. Some would say impossible. I don’t agree.
How do you feel about your sales career so far? Do you feel exploited, disappointed, or even depressed with your current situation. When you took your job, at first, did it feel like an opportunity to get ahead, get to that next level, but now it seems less than. On the other hand, possibly you feel you’ve never really received any breaks, any opportunities, in your career. You’re stuck with a job… a means to an end for a paycheck.
I was in a retail toy store the other day and the owner randomly asked me what I thought he could do to improve his sales. He is leasing a nice store front in a small strip mall but off the beaten path. I told him that his location sucked. He looked shocked but ultimately agreed. I also told him that that’s OK. “I have successfully run plenty of retail store fronts in lousy locations.” I assumed he got a screaming deal on the lease and he had. Let’s save your business.
