Cold Calling is Dead – Foot Blitz!

In today’s market environment it’s more important than ever that we get in front of potential customers. If you track your activity you know that you’re having to increase prospecting two to three times the amount normal to be successful. There is so much fear, uncertainty and doubt that it’s difficult for any business to easily make a purchase decision. On top of that… the businesses that are forging ahead are being inundated with solicitations through the phone (cold calling) and email of which they normally respond “not now”. What can you do different than everyone else?

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Stop Using a Sales Pitch!

While I never profess to offer a “silver bullet” for winning more deals… developing a remarkable message actually comes close. Let’s face it… products and service offerings all start to look alike and my guess is yours, and your sales pitch, is no exception. Why would a customer pick you and your offering over another? Price? While most customers will tell you price is their driving reason my experience has been it’s always more than just that.

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Integrity Selling.

So… You’re working your behind off and doing all the “right things” to only have one of your more unsavory teammates annihilate your sales numbers and become the new board leader. To make matters worse they’re notorious for saying/doing anything to make a sale and all that implies. Where’s the “what goes around, comes around”? Where’s the integrity selling?

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Is Your Sales Training Boring?

Their eyes were rolling and yawns appearing. They were bored. I was getting impatient and could not understand why they weren’t grasping the “pearls” that I was presenting. Their answers were off point and my responses became short and edgy. Each training had less and less impact. My sales training had gone flat.

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