Asking employees to become a company evangelist is at an all time high. Businesses are not only expecting this of their leaders but now they expect it from all. Everyone… from the front receptionist to the part time warehouse worker. From engineering, accounting, sales, and operations. Is that fair? Is that even possible?
I’m in a meeting and we’re going through a thorough needs analysis. Taking notes frantically in my trusty Moleskine notebook, I realize my hieroglyphic scratchings would need to be presented later and hopefuly agreed upon. Focusing on the later I make sure my notes include their wants and haves and can be presented simple and easy later. Not an easy task to be sure. Once finished I walk away feeling secure in my information gathering. One problem however. I have no clue what to do with this newly gleaned information that would help me close the deal. How do I present, compel, for the most impact to win the sale? After years of trial and error this is what I found that works.
Have you been tempted to manage and train your sales, sales management, teams to perform like clones? Are you doing this now? Be honest… If so, you’re most likely making a huge mistake!
I have worked with terrible managers and have worked with a few that were remarkable. Those that were remarkable brought out a work ethic and creativity superior to those that weren’t in every case. Long term relationships were built and loyalty attained. What made them different? What management skills did they have that a bad manager didn’t?
