As I was watching my son practice wrestling I overheard his coach say something quite profound. He stopped the match and demanded the attention of my son’s competitor and said “smile, this is supposed to be fun, remember?” Wow! Inspirational and for me motivational.
Years before it was penned crowdsourcing by Jeff Howe in Wired Magazine I was involved with this concept and watched it work quite well. A friend’s small car dealership was looking for a new jingle for their radio ads. Instead of hiring a marketing company (or using an internal employee) they put the word out that anyone in Austin could submit a jingle and the winner would receive $1000 bucks! The response was incredible and the jingle is still being used 20+ years later. A key ingredient to this success was the location as Austin TX was/is packed full of singer songwriters. We’ll talk more about that later.
Sales engineering is truly an art-form. To be awesome, a sales engineer needs to invest effort into the technology, the business opportunity, and most importantly their personal style. I like to say they need to be left and right brained. Technical, creative, personable comes to mind. They also need to gain the trust of those they are partnered with and presenting to. Here are my 5 points of discussion of becoming an awesome sales engineer.
We’ve all had them and maybe we were one ourselves. Maybe we still are? Managers that simply could not let go of any control. This goes for owners of businesses as well. You know the type… they’re pretty sure no one can do the job as well as them. They have the “If you want a job done right you have to do it yourself” philosophy. I wish I could tell you this applies to new managers only… unfortunately it doesn’t.
